Child Pedestrian Safety (10)

Campaign designed in collaboration with the ÚZV (Institute of Health Education), educating children on responsible pedestrian habits, cycling regulations, and general transport safety.

Produced by: Solo Sušice match factory, Czechoslovakia.
Year: 1969
Vintage 1969 Czech matchbox label showing a young boy and girl holding hands, with the boy holding a ball, preparing to cross a road near a red car. Produced by the Solo Sušice match factory to promote safe road crossing habits among children."
"Look around first to the left, then to the right"
Vintage 1969 Czech matchbox label showing two children riding bicycles in a single file line on the side of a road near a red car. Produced by the Solo Sušice match factory to promote safe cycling regulations among children.
"Behind each other according to regulations"
Vintage 1969 Czech matchbox label showing a young boy crawling under a lowered railway crossing barrier while a young girl watches. Produced by the Solo Sušice match factory to promote safe and responsible behavior around railway crossings.
"You crawl under a hundred times, once you will pay for it!"
Vintage 1969 Czech matchbox label showing a boy riding a bicycle past a park bench where a girl and boy sits playing. Produced by the Solo Sušice match factory to promote safe and rule-abiding bicycle riding.
"Do not ride where it is forbidden"
Vintage 1969 Czech matchbox label showing two young boys running and chasing each other blindly into the path of an oncoming red car. Produced by the Solo Sušice match factory to promote pedestrian awareness and prevent tragic street accidents.
"Chases on the street end tragically"
Vintage 1969 Czech matchbox label showing a young schoolboy walking properly on the left side of a road facing traffic. Produced by the Solo Sušice match factory to promote safe walking regulations facing oncoming vehicles.
"On the road always on the left side"
Vintage 1969 Czech matchbox label showing a reckless boy leaping off a tram directly in front of a moving blue vehicle. Produced by the Solo Sušice match factory to promote traffic vigilance and discourage sudden jumps into active streets.
"That is a jump into the black chronicle (accident news)"
Vintage 1969 Czech matchbox label showing a reckless boy holding onto the back of a moving blue flatbed truck while riding his bicycle. Produced by the Solo Sušice match factory to promote bicycle safety and warn against hitching rides on motor vehicles.
"This way you will ride straight to the hospital"
Vintage 1969 Czech matchbox label showing a young girl with a ponytail walking confidently across a blue and white striped zebra pedestrian crossing. Produced by the Solo Sušice match factory to promote safe street crossing using designated crosswalks.
"At the pedestrian crossing you cross safely"
Vintage 1969 Czech matchbox label showing two young boys playing football/ soccer in the middle of a street with a blue car approaching in the background. Produced by the Solo Sušice match factory to promote childhood safety and prevent street playing hazards.
"Playing on the street – playing with life"

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