Water is Life (12)

Environmental campaign promoting personal, agricultural, and industrial responsibility in protecting water resources.

Produced by: Solo Lipník match factory, Czechoslovakia.
Year: c. 1966
Vintage c. 1966 Czech matchbox label showing polluted water with a dead fish skeleton and a distressed fish in blue, green and yellow colours. Produced by the Solo Lipník match factory to warn that irresponsibility endangers health through water pollution.
"Irresponsibility endangers health"
Vintage c. 1966 Czech matchbox label showing a factory pipe discharging green industrial waste into water above a fish skeleton in green, blue and red colours. Produced by the Solo Lipník match factory to highlight that industrial wastewater destroys rivers.
"Waste waters from industry are the ruin of our rivers"
Vintage 1966 Czech matchbox label showing a leaking tap and shower head with large falling water drops in blue and black colours. Produced by the Solo Lipník match factory to promote preventing water leakage and waste.
"Prevent the escape of water."
Vintage 1966 Czech matchbox label showing a large water drop beside a factory in red, blue and black colours. Produced by the Solo Lipník match factory to urge protection of water as a national resource.
"Water is our wealth – protect it!"
Vintage 1966 Czech matchbox label showing a factory and a wastewater treatment basin with a green water drop in blue and green colours. Produced by the Solo Lipník match factory to encourage proper operation of wastewater treatment facilities.
"Is your wastewater treatment plant working properly?"
Vintage 1966 Czech matchbox label showing a water gauge dial beside an industrial skyline in blue and red colours. Produced by the Solo Lipník match factory to promote adherence to regulated water consumption limits.
"Little water? Observe the withdrawal norms!"
Vintage 1966 Czech matchbox label showing stylised fish on a blue background. Produced by the Solo Lipník match factory to declare that water is life and must be protected.
"Water is life! Protect it!"
Vintage 1966 Czech matchbox label showing a pipe discharging waste above a fish skeleton with a red plus symbol in green and blue colours. Produced by the Solo Lipník match factory to warn that untreated wastewater destroys life.
"Untreated wastewater destroys life"
Vintage 1966 Czech matchbox label showing a river landscape with trees and flowing water in green, blue and red colours. Produced by the Solo Lipník match factory to promote protection of waterways for public benefit.
"Protect watercourses – they serve everyone!"
Vintage 1966 Czech matchbox label showing a fish skeleton in wastewater from a drainage pipe. In blue, green and red colours. Produced by the Solo Lipník match factory to promote cleaning wastewater to protect aquatic life.
"Protect us! Clean wastewater"
Vintage 1966 Czech matchbox label showing a farm tractor, livestock slurry tank and a skull warning symbol in red, green and blue colours. Produced by the Solo Lipník match factory to warn that agricultural slurry must not be discharged into water.
"With slurry to the fields! Never into water!"
Vintage 1966 Czech matchbox label showing household waste thrown into water near riverside houses in green, blue and red colours. Produced by the Solo Lipník match factory to warn that rivers are not rubbish dumps.
"The river is not a rubbish dump!"

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