Suitable Foods (6)

Public health campaign providing dietary guidance for overweight people, issued under ÚZV (Ústřední zdravotnická výchova), the Czechoslovak central health education authority.

Produced by: Solo Lipník match factory, Czechoslovakia.
Year: c. 1968
Vintage c. 1968 Czech matchbox label showing vegetables, bread and milk on a yellow background. Produced by the Solo Lipník match factory to promote suitable foods for overweight people.
"Suitable foods for overweight people"
Vintage c. 1968 Czech matchbox label showing a man standing on weighing scales on yellow background. Produced by the Solo Lipník match factory to warn that gaining weight is associated with ageing.
"To gain weight means to age"
Vintage c. 1968 Czech matchbox label showing cakes flour-base treats on a blue background. Produced by the Solo Lipník match factory to discourage flour-based foods for overweight people.
"Flour-based dishes are not suitable for overweight people"
Vintage c. 1968 Czech matchbox label showing glasses of sweetened drinks. Produced by the Solo Lipník match factory to warn against sugar-sweetened beverages for overweight people.
"Sugar-sweetened drinks are not suitable for overweight people"
Vintage c. 1968 Czech matchbox label showing cakes with a bold “NO”, on blue background. Produced by the Solo Lipník match factory to discourage sugary desserts for overweight people.
"For overweight people, No!"
Vintage c. 1968 Czech matchbox label showing a notebook with handwritten-style list of suitable foods, on blue background. Produced by the Solo Lipník match factory to provide dietary guidance for overweight people.
"Suitable foods for overweight people – Vegetables, fruit, curd cheese, cheese, eggs, lean meat, Unsweetened drinks"

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