Consumer Cooperative (10)

Series advertising the wide range of services offered by Jednota, the nationwide network of consumer cooperatives that played a major role in retail distribution in Czechoslovakia.

Produced by: Solo Lipník match factory, Czechoslovakia.
Year: c. 1966
Vintage c. 1966 Czech matchbox label showing a smiling waiter carrying drinks and food trays in bold geometric colours. Produced by the Solo Lipník match factory to promote dining in Jednota cooperative restaurants.
"Good appetite – in cooperative hospitality"
Vintage c. 1966 Czech matchbox label showing a white goose and a basket in bright green and red colours. Produced by the Solo Lipník match factory to promote Jednota purchasing agricultural surpluses and homemade goods.
"Agricultural surpluses and homemade products are purchased by Jednota"
Vintage c. 1966 Czech matchbox label showing stylised mushrooms in brown, red and green shapes. Produced by the Solo Lipník match factory to promote Jednota purchasing fresh and dried mushrooms.
"Mushrooms – fresh and dried, purchased by Jednota"
Vintage c. 1966 Czech matchbox label showing stylised wild berries and flowers in red, blue and green colours. Produced by the Solo Lipník match factory to promote Jednota purchasing forest fruits.
"Forest fruits – purchased by Jednota"
Vintage c. 1966 Czech matchbox label showing a stylised couple carrying shopping bags in bright geometric colours. Produced by the Solo Lipník match factory to encourage membership in the Jednota people’s consumer cooperative.
"There are 1,800,000 of us – Become a member of the people’s consumer cooperative"
Vintage c. 1966 Czech matchbox label showing stylised holiday buildings and a sun in bright geometric colours. Produced by the Solo Lipník match factory to promote Jednota cooperative holiday facilities.
“In winter, in summer — come to us for your holiday"
Vintage c. 1966 Czech matchbox label showing a stylised hotel building with bold red and green geometric shapes. Produced by the Solo Lipník match factory to advertise Jednota cooperative hotels and holiday cottages.
"400 hotels – and cottage camps for your holiday"
Vintage c. 1966 Czech matchbox label showing a beach ball and stylised holiday building in bold geometric colours. Produced by the Solo Lipník match factory to promote holidays organised by a cooperative travel agency through Jednota facilities.
"On holiday – with the cooperative travel agency rekrea – to Jednota facilities"
Vintage c. 1966 Czech matchbox label showing a stylised delivery truck and shop in bold geometric colours. Produced by the Solo Lipník match factory to promote Jednota’s distribution of goods to rural areas.
"We supply the countryside – at any time"
Vintage c. 1966 Czech matchbox label showing bold typographic lettering and stylised paint containers in bright red, blue and yellow colours. Produced by the Solo Lipník match factory to promote paint and coating supplies available from Jednota stores.
"Paints, varnishes, coatings – all needs supplied by Jednota"

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