Clothing Manufacturer (5)

Series advertising OP Prostějov, one of the largest state-run clothing manufacturers in socialist Czechoslovakia. The labels depict the company’s four consumer values.

Produced by: Solo Lipník match factory, Czechoslovakia.
Year: 1966
Vintage 1966 Czech matchbox label showing an ace of spades playing card in black and grey. Produced by the Solo Lipník match factory to emphasise the quality of OP Prostějov clothing.
"Ace – Quality – Clothing for every occasion"
Vintage 1966 Czech matchbox label showing an ace of diamonds playing card in red. Produced by the Solo Lipník match factory to convey good taste in OP Prostějov clothing.
"Trump – Taste– Clothing for every occasion"
Vintage 1966 Czech matchbox label showing an ace of clubs playing card in black and white. Produced by the Solo Lipník match factory to associate OP Prostějov clothing with elegance.
"Ace – Elegance– Clothing for every occasion"
Vintage 1966 Czech matchbox label showing an ace of hearts playing card in red and black. Produced by the Solo Lipník match factory to promote OP Prostějov clothing as a refined consumer choice.
"Ace – Selection – Clothing for every occasion"
Vintage 1966 Czech matchbox label showing all four aces of a playing card deck arranged vertically. Produced by the Solo Lipník match factory to promote OP Prostějov clothing through symbolic values of quality, taste, elegance, and selection.
"Four Aces – Quality, Taste, Elegance, Selection – Clothing for every occasion"

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